ZLABS
Expertise

PR, Press + Reputation

Earn the coverage that builds demand. Press strategy, outreach and reputation care from the team behind hundreds of features in leading business, technology and automotive media. We plan the story, reach the writers who cover it and protect what the coverage builds.

What we do

Every engagement is scoped to an outcome and priced by the project. Start with one service or combine them into a single program.

  • Press strategy and story development
  • Media relations and outreach
  • Launch and announcement campaigns
  • Executive voice and thought leadership
  • Influencer and creator relations
  • Issues and crisis readiness
  • Reputation monitoring and measurement
  • Internal and transformation communications
Proof

Zero Labs Automotive never spent a dollar on advertising. Its demand came from earned press in outlets such as The Wall Street Journal, Bloomberg, Top Gear and MotorTrend.

As featured in

Hundreds of features in the outlets that matter

Business, technology, design and automotive media covered our work round after round, with MotorTrend and Top Gear each returning five or more times.

WIRED
Esquire
Bloomberg
Top Gear
British GQ
The Wall Street Journal
Robb Report
MotorTrend
Fast Company
Valet
Uncrate
designboom
HiConsumption
Curbed
LUXE Digital
Hagerty
CleanTechnica
PistonHeads
CarsGuide
Autoblog
DriveTribe
MSN Autos
The Culture Curators
Sharp Magazine
Acquire
Men's Gear
The Good Life
Inhabitat
Trend Hunter
Automobile
MotorBiscuit
Hypebeast
TFL Offroad
AutoStrada
TopSpeed
Motor Authority
Cool Material
GearJunkie
Bless This Stuff
Maxim
Our press engine

We can reach your outlet

Every pitch starts with the right list. Our press engine works from the same data behind our market intelligence: 300 million professionals across more than 250 industries, 50 million companies and more than fifty thousand news sources read every day. It finds the writers, editors and producers who cover your category, shows what they are publishing now and matches each story to the outlets most likely to run it.

300M+
professionals across every industry, including the writers and editors who cover them
250+
industries, each with its own business and trade press
Thousands
of press contacts across business, technology, design and trade media
50,000+
news sources read daily, so every pitch arrives on time

Outlet and writer matching

Finds the journalists, editors and producers who cover your category, by beat and by what they have published recently.

Story angles from live coverage

Connects your news to what each outlet is already writing about, using more than fifty thousand sources read every day.

Pitches and press materials

Releases, briefing documents, imagery and video, prepared in the formats editors and producers use.

Coverage tracking

Tracks every feature the announcement earns, along with how AI engines describe you after the news runs.

For EV and clean tech companies, stories can also run on our own industry market platform and in our daily industry news engine.

Start with PR + Press.

Tell us the goal and the deadline. We will come back with a plan, the team and a price for the outcome.