AI visibility ratings
How ChatGPT, Claude, Gemini, Perplexity and Google AI describe and rank your products, scored product by product and tracked over time.
Where million-dollar brands are born.
We have created multi-million-dollar brands for Fortune 10 companies that have generated global press coverage, secured major funding, launched products in the world's largest retailers, and led to successful acquisitions. We start with narrative and proof, then create materials that accelerate decisions. Our pitch, sales, and fundraising systems are built to be clear, shareable, and designed to convert shoppers into buyers.
Brand Foundation Development
Starting with a deep read on your business, competition, customer, and cultural context, we define a clear vision that guides every decision that follows. We align stakeholders around what you stand for, where you win, and what needs to change to execute consistently.
Naming Services
Strategic creation of distinctive, ownable brand and product names that resonate with your audience and clear legal hurdles.
Trademark, Trade Dress Search and Registration
Comprehensive legal clearance analysis that identifies potential naming conflicts and protects your brand from costly trademark disputes.
Logo and Icon Development
Custom visual identities that capture your brand's essence and create instant recognition across every customer touchpoint.
Positioning and Differentiation
Strategic definition of what makes your brand uniquely valuable and how you distinctly own a meaningful space in customers' minds against competitors.
Landscape Analysis and Customer Profile Report
A comprehensive framework that defines your brand's unique value, target audience, competitive differentiation, and market positioning to drive growth and customer loyalty.
Word ownership and Market Taglines
How to explain your brand, win customers and inspire new markets in one sentence.
Complete brand guidelines
From logo to color, typography, and iconography, a cohesive brand mark built for you. Rules and guidelines. Everything you need to keep your brand consistent.
Market Intelligence Reports
Data-driven insights that reveal competitive positioning, industry trends, and strategic opportunities to guide smarter brand and business decisions.
Exceptional brands built by exceptional humans.
If you want a global brand built to endure, 48-hour services and AI-DIY apps will kill your brand before you even get started. Traditional agencies take months at astronomical hourly rates, with work often assigned to whoever happens to be available. The ZLABS branding team has founded multiple global type foundries and includes celebrated designers who have spent 30+ years creating globally awarded, multi-million-dollar brands for Fortune 10 companies, entertainment, and film properties.
Traditional Agency
❌ 6-12 Weeks on average
❌ Output inconsistency
❌ Incentivized to sell billable hours
❌ High overhead
❌ Junior to Mid level staff
❌ Long, time-consuming process
48 Hour Logo
✅ Inexpensive
✅ Fast Turn Around
❌ Poor Quality - Single try payment
❌ Reused templates
❌ Volume not quality focus
❌ Trademark conflict risk
Logo AI maker Apps
✅ Inexpensive
✅ Immediate turn around
❌ Discouraging Poor Quality
❌ Nonsensical / Clip Art Design
❌ DIY Quality
❌ Trademark conflict risk
ZLABS Global
✅ 1-2 week turn around
✅ Created by award winning designers
✅ Well planned, Trademark Researched
✅ Team has created brands for top fortune 10 brands
✅ Globally recognized Brands reached global fame, press, media, funding and acquisitions
A necessarily simple process
1. Define Scope
Start your project. Use AI or work with an expert to build a custom scope to share with our team.
2. Receive
Immediately after receiving the brief, our team immediately starts the process. We start by researching your company, your industry, your competitors. We then craft a first “brand aesthetic”. After that we proceed to designing icons + typography. Once the concepts are finalised, we send them over to you.
3. Revise or finalise
At this point, you may accept the brand as it is, or revise it to your will. we work until you’re happy. Once the concepts are finally approved, we will finalize the export and send over everything directly to your email.
Recognition
Award-winning brand and creative work
Brands we have worked with
Proof
Our team has built brand programs for the companies on our Clients page, from global consumer brands to technology start-ups.
Our own technology
Ready-to-go tools behind every engagement
We built our own intelligence and publishing platforms before we offered them to anyone else. Every ZLABS engagement starts with them already running, so the first week goes to your market and your story.
1B+
products indexed with detailed specifications and intelligence
50M+
companies profiled across the global market
300M+
professionals and decision-makers we can reach
254
industries, each with its own standards and rules
50,000+
news sources read daily by our news engine
Thousands
of press contacts across business, technology and trade media
Market and competitor intelligence
Detailed intelligence on any company, product or category, drawn from a billion products and fifty million companies.
Content engine
Pages, product visuals, video, articles, press and reviews in the formats AI engines and people trust, produced at the speed the market moves.
Start with Brand Strategy.
Tell us the goal and the deadline. We will come back with a plan, the team and a price for the outcome.