Zero Labs Media Fact Sheet

  • Zero Labs Automotive was founded in 2015 by Adam Roe, a seasoned entrepreneur with broad expertise in technology and global marketing. Having launched multiple companies, including a global technology agency acquired by WPP in 2015, Roe's vision bridges the gap between a reverence for the past and a commitment to a sustainable future.

    Our team, with decades of experience in transportation and technology branding, has invested over $9 million into engineering and research. This investment led to the development of a scalable conversion system, addressing the evolving landscape of global emissions bans and mass electrification.

    With the successful building and testing our first ZLABS platform in limited pre-production vehicles, Zero Labs has received widespread media coverage and overwhelming market demand. Now, we're embarking on a journey to expand our product line and establish a new manufacturing facility, aiming to introduce new scale models annually and electrify a diverse range of vehicles worldwide.

  • Our mission is clear: to make performance electrification accessible and affordable for everyone, including the entire aftermarket combustion industry. We believe our product heralds a new era in global electrification, preserving automotive history while advancing global emissions reduction goals.

    We believe the ZLABS Platform heralds a new era in global electrification, preserving automotive history while advancing global emissions reduction goals.

  • General: hello[at]zerolabs.com

    Press: press[at]zerolabs.com

    Invest: invest[at]zerolabs.com

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Logo & Brand

  • Zero Labs (brand)

    Zero Labs Automotive and industrial design, technology and engineering firm that specializes in Premium Classic Electric Vehicles.

    ZLABS (product)

  • “Zero Labs Automotive”

    Our brand name “Zero Labs Automotive” must be used whenever it appears in any written document for the first time. “Zero Labs” can be used thereafter as a shortened name.

    “Zero Labs”

    The only acceptable way to write Zero Labs is with both words capitalized and separated by a space. Variations such as 'ZeroLabs', 'Zerolabs', or other colloquial forms are not accepted.

    “ZLABS”

    The only acceptable way to write ZLABS is with all letters capitalized as one single word. Variations such as “zlabs”, “Z-LABS”, or any other colloquial forms are not accepted.

    ZLABS Title Descriptions:

    • ZLABS Performance Electric Platform

    • ZLABS Electric Conversion Platform

    • Never distort logo’s proportions or aspect ratios. Only scaling will be tolerated.

    • Please only use Helvetica when accompanying logo with large bodies of text.

    • Never add an outline to logo. Never alter logo in any way.

    • No color variants are used for logo presentation.

    • Always use the white variant if using the logo on top of any color or image background, with the exception of a light image background where the black variant would be more fitting.

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